What everyone needs to Know!


In this document, the following terms shall have the meanings herein ascribed to them.

“Customer” means the party who is a buyer or purchaser, recipient and/or user of any and all products, services and solutions.

“GSM/CDMA Network” means the GSM/CDMA cellular network over which the SMS, Voice or any mobile communication will be delivered.

“Mobile Terminating” means SMS messages sent to a cellular phone on the GSM/CDMA Network.

“MSISDN” means a telephone number on the GSM Network.

“Recipient” means the person(s) receiving the SMS, Voice message and/or any other mobile communication channel.

“Service(s)” means the method(s) of dissemination of SMS,  Voice messages used by the Customer.

“Short Message Service” or “SMS” means a 160-character (including spaces) text message that is sent to or from a cellular telephone. Only “valid” characters will be allowed.

The terms set out below shall apply to the provision of the Service(s) purchased by the Customer.

  1. This agreement shall continue indefinitely until terminated by either party. AMS can only terminate a customer’s account if the SMS credit balance is not greater than Zero or if the customer is determined to be engaged in fraudulent actions that can damage the reputation of AMS.
  2. The Service(s) shall allow the Customer to send Mobile Terminating SMS, Voice messages and/or any other channels of mobile communication. In order to make use of the Service(s), the Customer shall send messages utilizing one of the Service(s) specified connection methods by AMS. AMS will disseminate the messages over the GSM/CDMA Network to the specified MSISDN(s)
  3. The Customer will be charged per every 160 SMS characters and notification per Service as stated on our Pricing page. All prices exclude VAT/NHIL and other government taxes including Communication Service Taxes. The Customer will be charged for all messages submitted to AMS for dissemination. The Customer will also be charged for all contacts sent for clean up or editing as well as AMS sending campaigns on behalf of the Customer.
  4. The Customer hereby indemnifies and holds AMS harmless against any claim or action by the Customer or any third party, in respect of any damages, prejudice or costs incurred or suffered by the Customer and/or any third party arising out of the use of the Service/s or any act or omission on the part of AMS in the provision of the Service(s).
  5. Messages submitted by the Customer will be accepted and billed based on the relevant authentication method per Service. It is the Customer’s responsibility to protect their means of authentication. AMS will not be responsible for any misuse of the Customer’s authentication keys, logins and passwords, nor will any credit be allowed for such misuse.
  6. The Customer is responsible for the content and accuracy of any SMS sent on their account. The Customer will adhere to an appropriate code of conduct when utilising the Service/s. Sending of unsolicited advertising material, illegal content, inappropriate language or any message that may be viewed by the Recipient as being of contentious or offensive nature is not permitted and may, at the sole discretion of AMS, result in the immediate termination of the Service(s)
  7. AMS guarantees the confidentiality of both the MSISDN/s and messages submitted by the Customer during utilisation of the Service/s. Submitted MSISDN/s will not be distributed in any way to third parties by AMS. AMS agrees not to use submitted MSISDN/s for purposes other than the Service/s requested by the Customer.
  8. Upon request, the Customer shall present proof of a Recipient’s consent to the delivery of SMS. Should AMS receive any complaints from recipients regarding the receipt of unsolicited SMS, AMS will notify the Customer thereof. Similarly, should the Customer receive any complaint from any Recipient regarding the receipt of any SMS, the Customer will immediately notify AMS. The abuse of the sending of unsolicited SMS’s by the Customer or the omission to notify AMS of any complaint referred to above may, at the sole discretion of AMS, result in immediate termination of the Service(s)
  9. This agreement shall be governed by the local laws of Ghana as applicable and both AMS and all Customers agree to submit to the jurisdiction of the courts of Ghana in the event that any proceeding shall be brought under the terms of this agreement.
  10. This document contains the entire Terms and Conditions of Service between the Customer and AMS and shall be capable of variation or amendment. Once updated, AMS would send texts and emails communicating the update.
  1. SUCCESS: The message was sent from the bulk SMS console.
  2. RUNNING: The message is under execution or added to a queue.
  3. IN PROGRESS: The message is being delivered in a queue.
  4. CODE 106: The message has an invalid Sender ID.
  5. code 103: Invalid phone number on your list.
  6. code ok: Message has successfully been delivered.
  7. code 105: Insufficient balance or SMS credits.
  8. 1702 – Invalid URL
  9. 1703 – Invalid Username or Password
  10. 1704 – Invalid value in the type parameter
  11. 1705 – Invalid Message
  12. 1706 | {tel} – Invalid Destination
  13. 1707 – Invalid SenderID
  14. 1708 –  Invalid value for dlr parameter (dlr – delivery report)
  15. 1709 – User validation failed.
  16. 1710 – Internal Error.
  17. 1025 – Insufficient Credit.
  18. 1715 – Response Timeout.
  19. 1032 – DND reject.
  20. 1028 – Spam Message.

Note: Sometimes you might get false positives (i.e. SUCCESS status but no message on the phone when the inbox is full or due to portability issues)

  1. All mobile messaging credits remain the property of AMS until payment is received in full.
  2. Payments and payment terms to be made by the Customer to AMS for the Services are on pre-paid terms. AMS reserves the exclusive rights of granting Post-Paid status to the Customer’s account subject to their evaluation and/or terms. AMS shall not be obliged to perform any Services under this Agreement if the Customer has not provided payment.
  3. The fees to be paid to AMS by the Customer are set forth on our pricing page, brochure or communicated via email. AMS reserves the right to issue a price change to the Customer without notice.
  4. The prices for Outbound SMS/bulk SMS messaging services set forth on the pricing page, brochure or communicated via email shall apply for the number of messages submitted by the customer to the AMS Platform.
  5. All charges and fees for the Services are exclusive of any taxes, including sales, value-added, or other taxes. The Customer shall be liable for and shall reimburse AMS for all sales or value-added taxes imposed in connection with or arising from the provision of Services. The Customer will provide AMS sufficient information as to the timely payment of all applicable withholding taxes if so required by AMS.
  6. AMS reserves the right to charge the Customer in arrears for interworking charges that Your traffic has generated in relation to sending to ported numbers. Such charges need to be based on Operator invoices and will be added to Your invoice the month after AMS has received the Mobile Network Operator invoice. AMS is obliged to inform the Customer prior to adding such interworking related charges to Your invoice.
  7. To make purchases of credits kindly purchase from the bulk SMS platform or request for an invoice by contacting us via https://chat.allmediagh.com or send an email to bulksms@allmediagh.com.
  8. SMS Credits purchased do not expire.
  9. SMS Credits purchased are not transferable
  10. If a Customer’s text campaign costs more than the available SMS credits in their account, AMS will disburse the messages to each recipient line by line till the available credit is exhausted.
  11. AMS manually verifies all Bulk SMS payments before purchased SMS credits are credited. Should the verification process take too long, the Customer should contact us via their chat console and provide proof of payment.
  1. Once the Customer purchases mobile messaging credits and the credits have been applied to their accounts, AMS cannot provide the Customer with a refund. Our policy is not to refund any unused credits.
  2. However, if upon using the credits,  the customer was dissatisfied with the quality of delivery of SMS messages, A refund may be claimed by simply emailing bulksms@allmediagh.com specifying the reasons for requesting the refund. The more informative this is, the quicker the process. We’ll respond to Your refund request within 1-3 days.
  3. If AMS investigates and finds the Customer’s claim to be legitimate, the customer would receive a confirmation email or SMS and also a top-up to their SMS credits or refund via a payment method of their choosing. Do note that the Customer shall bear all charges relating to a Money Transfer.
  1. We collect information from the Customer upon a visit to our website, registration on our web portal, and purchase of bulk SMS credits. When ordering or registering on our web application, as appropriate, a customer may be asked to enter their  [name, e-mail address, postal address, physical address or payment information.] The customer may, however, chose to visit our site anonymously. AMS also reserves the right to set up analytics on each of their user-facing applications.
  2. The information AMS collects from the Customer may be used in one of the following ways;
    a. To personalize the customer’s experience (Each customer’s information helps AMS to better respond to each customer’s individual needs)
    b. To improve our service (we continually strive to improve our offerings based on the information and feedback received from the Customer).
    c. To improve customer service (Customer information helps us to more effectively respond to customer service requests and support needs).
    d. To process transactions, the appropriate customer information is needed. Customer information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without the Customers consent, other than for the express purpose of delivering the purchased product or service requested.
    e. To send periodic emails (The email address provided during sign up and for order processing, will only be used to send the Customer information and updates pertaining to the order or service.)
  3. We implement a variety of security measures to maintain the safety of a customer’s personal information. We encrypt all data behind a secure server. All supplied sensitive/payment information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, Your private information (credit cards, mobile money details, financials, etc.) will not be stored on our servers.
  4. We utilise some form of Cookies tracking on the Bulk SMS website. (Cookies are small files that a website or its service provider transfers to Your computers hard drive through Your Web browser (if You allow) that enables the websites or service providers systems to recognize Your browser and capture and remember certain information.
  5. We do not sell, trade, or otherwise transfer to outside parties a customer’s personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing a customer, so long as those parties agree to keep this information confidential. We may also release a client’s information when we believe the release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.
  6. We may include or offer third-party products or services on our website. These third-party websites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
  7. Your Consent – By using our site a customer consents to our privacy policy. If we decide to change our privacy policy, we will post those changes on this page.
  8. Neither AMS nor it’s staff have access to a customer’s account or passwords. No AMS employee would ask for a Customer’s password.

1. A Sender ID can take from 2 minutes to three days to be registered. Once a Sender ID is requested, it is sent to the telcos and our service partners to be approved independently. A sender ID can only be used for SMS termination, only when we have received feedback that it has been approved by all parties involved.
2. Sender IDs are not transferable
3. Upon approval, the customer is responsible for every SMS traffic sent with the Sender ID and hence will undergo suspension or will have their Sender ID blocked when fraudulent messages or SMS traffic is sent with that particular ID.
4. Every customer is by default assigned a maximum of three Sender IDs for their SMS traffic. Should a customer want more sender ids, after requesting for the sender id via the system, they have to explain why they need that sender id via bulksms@allmediagh.com

5. AMS may charge for approving additional Sender ids

6. Only Valid sender ids – “Sender ids not more than 11 alphanumeric characters” would be approved


1. Once you request a ticket on the bulk SMS platform, the team gets notified about it and will take between 10 minutes to 1 day to receive a reply.
2. If tickets are unaddressed in 1 day, the customer may send an email to bulksms@allmediagh.com with the issue raised.
3. Emergency tickets may be mailed to bulksms@allmediagh.com or via the chat portal


In compliance with the regulations,

  • Phone number Sender ids would not be approved
  • Our Service partners shall reject all SMS campaign that contains any phrase or word from our SPAM LIST. This means that such texts would be sent from the portal and charged, but the recipient might not receive the text.
  • Text campaigns would not be sent to users who have requested Do not disturbs from their telcos

Amended and Approved on December, 2020